The Jennifer Lawrence Scandal: 3 Digital Lessons

There is always a lesson to be learned from a social media crisis. Just a shame so many other female celebs, like Jennifer Lawrence, had to discover it the hard way. Several incriminating images of the celebrity were uploaded to the image-based website 4Chan following an alleged breach. The formerly private images circulated quickly online, first on Twitter and then over the whole internet.

The Internet is a powerful tool that may be hazardous in the hands of the most evil people. However, fear need not irritate digital marketers. We'll explain how to safeguard both our privacy and the reputation of your brand in the sections below.

 

1. Ensure your privacy.

Your top concern? Passwords. For each of your social media accounts, check them. They are safe? Do they stand out? The time to modify them is now if they are not. Rank two on the list? Turn on two-factor authentication if possible (a service Apple already provides). It's precisely what it says: in order to login, you must take an additional step to confirm that you are who you say you are. A special code is given to your phone or other Apple device each time you log in to your iCloud account.

Some websites advise deactivating your iCloud Photo Stream as a precaution. To accomplish this, open iCloud in Settings. Next, choose Photos and manually turn off Photo Stream. You must do this action.

 

2. Businesses Are Also Hacked

How to safeguard personal accounts and stop your personal information from leaking is a hot topic online. However, the fact is that your company is equally exposed. Do you recall when, in February of last year, the Burger King Twitter account was hacked? Only 71 minutes had passed while the account was kept prisoner, yet already 71 tweets had been sent.

The answer? Establish secure passwords. Don't leave them laying around after that. Never keep passwords, for instance, on computers that you share or on portable devices that may be stolen. Use cautious while clicking any links because doing so might jeopardise the security of your website. It's not what you desire.

• Several useful resources to safeguard your accounts:

• Think about utilising Single-Sign-On technology. With your email username and password, you may access all of your social media accounts.

• You can avoid spam by using a third-party social networking platform like Hootesuite, which may forewarn you before you click on harmful information.

 

3. Deal with False Information

The power of social media is unstoppable. Word-of-mouth spreads incredibly quickly, especially on social media sites like Twitter. The situation with Jennifer Lawrence is an illustration of it. In only one day, the celebrity was mentioned in over 700,000 tweets and over 7,000 news stories from 100 different nations, according to Newstalk. She had the pictures taken down as soon as she learned about them and tweeted an explanation of her viewpoint.

What about your business, though? Consider yourself your own PR, why not? Then use a social media management tool to actively monitor your profiles. Thank your consumers for their great remarks and respond to any inquiries they may have right away. What about the more complicated problems like rumours and fraudulent complaints? Do not disregard them. Act instead like Jennifer Lawrence and confront the problem head-on with dignity, elegance, and no fear. Your clients will regard you highly for it.

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